A UNIQUE STORY
The Mark I dial layout is inspired by the classic elliptical dashboard of the Mark I & II Minis, with dials made directly from salvaged chassis parts from the iconic car. Today, the classic Mini has in many ways become synonymous with the joyful 60′s and was a favourite among both celebrities and the common public.
Worth noting, the centre placement of the car’s dashboard is rumoured to be designed such that the co-driver could easily keep an eye on the road during rally races!
THE ORGAN DONOR
The original Mini (Mark I) is by many considered an icon of 1960s British Popular Culture. Its space-saving transverse engine front-wheel drive layout influenced car makers all around the world for generations to come. And as a matter of fact, the Mini was awarded the second most influential car of the 20th Century – only surpassed by the Ford Model T.
Presented in August 1959 the Mini was introduced as a small economy car. It wasn’t until 1969 the word “MINI” became a marque in its own right when it replaced the separate “Austin Mini” and “Morris Mini” car model names.
Performance versions of the classic Minis took the name Cooper, after partnership with racing legend and car maker John Cooper. The Mini Cooper and Cooper S were both successful as race and rally cars winning several championships.
Every single Mark I timepiece comes with a brochure telling you the story of the specific car that became your watch – along with a copy of the car’s original logbook.