Steel, industrial plants, tools, engines, machines, wheels – the SEVENFRIDAY brand’s universe as well as its designs are strongly inspired by those elements. The products are a result of this inspirations in combination with high end production and complex construction. It is a merger of contrasting materials and styles in harmony. The products clearly target individuals with high demands in regards to design, quality and uniqueness.
The wristwatches of SEVENFRIDAY are built on two major elements – the box and the interface. The box made of stainless steel is a complex constructed and protective casing. The shape and style lies between modernity and classic and creates an exciting atmosphere. The case is surrounded by the animation ring made of aluminium, catering additionally to the haptic and visual senses.
In the box you find the interface which consists of hands, discs, dial and movement. The indicators are designed and arranged in way to bring the complexity of the movement to the surface. The dial alone is made of 5 separate pieces / layers with eleven different applications.
The complex construction attracts and fascinates the spectator and makes having a timepiece experience.
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